<<< Keynote Presentation to get the job.
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Creative Brief requirement was to create graphics advertising a specific product across multiple channels - banner visual for email, handout for print, & Instagram post for social media - then find a way to present the solution in the final interview round.
SPORTS IMPORTS
Working as a Graphic designer for a company focused on selling high-quality net systems & training tools to better athletic performance, I've concepted a lot of customized volleyball equipment for volleyball clubs, middle schools, high schools & universities across the nation. As a marketing design lead, I also assisted with creating any marketing assets needed for various marketing campaigns, with their target audiences being high school & university coaches, athletic directors, & volleyball enthusiasts.
I created some custom icons as symbols for the top training tools - Vertec jump trainer head, Coaches' Box, Ball Cart, & Trainer+ Volleyball Target
Promoting Men's High School Volleyball season, received clicks almost immediately after email launch.
Previous concept I worked on that didn't make the cut.
Previous concept I worked on that didn't make the cut.
Placed with tracking on At The Net section of AVCA's (American Volleyball Coaches Association) Newsletter - received more click throughs & actions than previous ads.
for the THSCA
Previous concept that didn't make the cut.
to help with sales of Coaches Boxs
For email block 1 of our Portable Volleyball sales marketing campaign.
For email block 2 of our Portable Volleyball sales marketing campaign.
For email block 3 of our Portable Volleyball sales marketing campaign.
For another email of our Portable Volleyball sales marketing campaign.
For email block 1 of our Portable Pickleball sales marketing campaign.
For email block 2 of our Portable Pickleball sales marketing campaign.
For email block 3 of our Portable Pickleball sales marketing campaign.
Here our team has begun executing 2 large marketing campaigns: 1 to help improve sales of our Portable Volleyball units & the other to help improve sales of our Portable Pickleball units. The company is more well known for indoor & beach volleyball equipment so our goal here is to get the word out about making it easy for you to play volleyball or pickleball anywhere you want with our new equipment. Our social media manager has created a schedule of social media posts to support this campaign & our marketing associate does copywriting for the emails & adds tracking to my supporting email graphics to see how effective they are. First wave launch began May 16,2025.
Outside
Inside
For the NFHS (National Federation of State High School Associations) & THSCA (Texas High School Coaches Association)
Research & inspiration for updating brand guidelines I captured all in one place in Miro.
We narrowed down & refined for Brand direction of updated brand guidelines, until a final Brand Book is executed.
Maintaining the official brand guidelines of the NCAA, I did my best to push & break out of them for some unique & unexpected designs to excite the organization. Order was placed on 04/04/25.
The final approved design for the beach volleyball pole pads was liked so much that they wanted updated Custom Court Labels to match for all 5 of their game courts.
For the NCAA Beach Volleyball Championships May 2-4 2025, my updated design was used for all 5 of their game courts.
This wasn't my design - showing the Before & After difference here.
I executed concepts for beach volleyball pole pads utilizing elements of the Sun Cruiser Vodka logo.
Final product after printing & sewing.
Final product after printing & sewing.
More creative designs for pole pads.
More creative designs for ref stands to match pole pads.
Concepts for Top Net Tape to complete the full PSP1 net system Suite.
More creative designs for pole pads.
More creative designs for ref stands to match pole pads.
Since game tickets are mostly digital now, I created a physical souvenir.
Here I gave my team a short refresh lesson on Typography by creating a Presentation in After Effects. I also made this as as study of that program that I'm challenging myself with learning in my free time. (April 2025)