LIFESTYLE CATEGORIES
NOVELTY TREND - LUNA'S DREAM
I was first assigned the Novelty Trend - a new, unusual & interesting collection with fun youthful prints for children, keeping in mind it would contain throws, sheet sets, bed in a bag, bath decor, dec pillows, & home decor. I began with a simple blue color palette that I thought would easily stand out across all products, playing with simple crescent moons, clouds, & stars. Then I played with more color thinking about sunsets at bedtime & utilizing fun fonts for a childlike look, like a cloud shaped hang tag would be really fun & something never done before here. I executed concepts & released the brand guide end of July 2024.
<<< Take a look at the Brand Guide!
The decision was made around May 2024 to give our team the task of coming up with new trend designs to fit under 7 different "Lifestyle" categories of ready-made Art Packs that our buying teams could choose from for any of their "In & Out" collections that would only sit on the store shelf for a 2-3 month period of time, giving a more 'closeout' feel of products to customers with better than closeout-looking packaging solutions.
I went crazy on this one which is too complex & busy for a hang tag so saving this for a t-shirt design later.
NOVELTY TREND - OLIVE & IVORY
The second trend under the Novelty category - Olive & Ivory - was created for a feminine & more teenage audience. I began with a simple color palette of greens & creams to match the trend title & I then explored more fun feminine colors from there. This whole category was originally supposed to be more youthful so it wasn't made known until my first round review that a more teenage audience would fit this trend better, which is why some of my first concepts here were turned down as a bit too young. Narrowed down with some edits & put to a survey for the second round, there were multiple favorites here so it was a tight race. I executed concepts in September & released the brand guide by first week of October 2024.
<<< Take a look at the Brand Guide!
LUXE & GLAM TREND - CASA ISABELLA
Under the Luxe & Glam category, Casa Isabella was created with a feel of luxury & sophistication in mind, where this trend would contain throws, home decor, dec pillows, bath, accent furniture, & lamps. I experimented with metallics & played with more intricate patterns & flourishes, utilizing some darker colors that would be more rich & make the golds & silvers stand out more for that feeling of luxury. I executed concepts in November & released the brand guide in December 2024.
<<< Take a look at the Brand Guide!
SPA TREND - INDIGO BUNGALOW
Under the Spa category, Indigo Bungalow was created to be calming & refreshing, where this trend would contain throws, robes, bath, candles, & sheet sets. I experimented with metallics & played with more intricate patterns & flourishes, utilizing some darker colors that would be more rich & make the golds & silvers stand out more for that feeling of luxury. I executed concepts in early December & released the brand guide by December 19, 2024 on my last day of work.
<<< Take a look at the Brand Guide!
